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The AZN Wolverine: The Process of Cultivation

Saturday, November 26, 2005

The Process of Cultivation

Becoming a communications major, or at least starting down the road to become one, really opens your eyes to the disgruntled methods media uses to twist things to their own ends. A lot of things become apparent, such as how the media tends to avoid going deeper into problems and how to actually solve them, while they instead only focus on the negative aspects of an issue. Bias is clearly evident (not just on Fox News), and most people don't realize the effects they undergo. One of the largest forms of media effects is cultivation, which states that people's perception of the world and reality is shaped by what they see on television. People generally see others as not trustworthy and the world as a whole more dangerous than it actually is. People also believe they will be victims of crime much more than is statistically possible. A lesser effect of cultivation is how people tend to conform what they see on television, and it's a fact that while the media can't tell people how to think, it can tell people what to think. Therefore, people set themselves into the stereotypes of what they see on TV.

My good buddy Adam McPherson, a party-hard fella who goes to CU, got a job with ABC working the Nebraska/Colorado game last night. The Buffs were getting spanked, and towards the end of the game the crowd starting getting into it. More precisely, the students were getting into it. Shit was thrown on the field, and the rentacops were trying their best to wave down the tide. It was getting to the point where the game had to be delayed as control was slowly restored. ABC decided to capitalize on this, and as is the usual method with media, they tried their damn hardest best to put students into a negative light. Mike Tirico, one of ABC's head commentators, and a man who proudly resides in Ann Arbor, should be the first to know about the raucousness of college students at a football game, especially when their team is getting a beatdown. Still, he began his anti-collegian tirade by saying in his most melodramatic broadcasting voice, "This is a shame, this is pathetic. This is a ridiculous show here." The camera then zoomed onto the field reporter, who courageously made her way up into the student section.

The sole fact she went up there displays two things: 1. The disregard the media has for female reporters, sending her to the dogs (you wouldn't see Jack Arute or Dr. Jerry Punch's old asses up there) and 2. How badly ABC wanted to bash America's college students. Tirico started by saying, "Section (number here) is nearly empty, as all those fans throwing stuff on the field have been forcibly removed from the stadium by security."

No, Mike Tirico, those fans left on their own after the third quarter because their team was losing to a shitty one. Security didn't do shit, and security can't do shit, how can a person from Ann Arbor say that? Media politics abound.

Next, the sideline reporter started talking about how all the students left and lied about how they were hauled off, but the remaining students, scantily clad in contrast to her anti-PETA fur coat, started dancing and hollering all around her. After her barely audible segment was over, Tirico and the other bullshit commentator repeatedly told her to "Get out of there, that's not a good place to be, get out of there," as if they really gave a shit about her well-being. Pretty easy to say when you're in a heated booth 100 feet above the action.

I hate how the media portrays students. They say we're the future, but then go and bash us when we're trying to relieve ourselves of their pressures of studying. Students are supposed to have fun, but then I guess the media is supposed to be a bunch of dicks. Kinda ironic I want to go into that field.

Because the media tells us we're crazy, that we're wild kids with little to no maturity, we fit into that role, if anything just to spite them. You think we're crazy? Damn right we are, we'll show you just how crazy we can be.

I guess I'm giving myself a big middle finger for saying "fuck you" to the media, but at least I can recognize such.

2 Comments:

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8:47 PM  

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