That Doesn't Make Sense
Whenever I think about the Pistons drafting Darko Milicic I get angry. Not because we could've drafted Carmelo, who's overrated as shit, but because we could've drafted Dwayne Wade. We passed up a player who arguably is the most dynamic player in the league, and has certainly proven so with his #1 selling jersey. But then I realize the history of what happened after drafting Darko, featuring two trips to the Finals with another set in stone this year, so my rage is supressed.
If you've seen Dwayne Wade's last commercial for Converse/Nike, where it shows him falling to the floor and flashing back to all his videos at DePaul, sliding all over the court, you probably were wow-ed at Nike's continuous ability to make sweet commercials. After showing various clips of DWade falling down, then showing him thinking "Aight" and nodding his head in athletic, tough-guy perseverity, they show him getting up in each and every clip.
Then the caption flashes across the screen: "Fall down seven times. Get up eight."
When I first saw this I thought it was so cool, and the commercial is one of the best I've seen in recent memory. But when discussing this with Sohail I realized it made no logical sense.
Fall down seven times and get up eight? Think about it. Chronologically it sounds correct because of the ascending order of numbers. But when you fall down seven times you get up seven times. You don't get up an extra time. You can't get up if you don't get down, as quoted by some artist that I forget, I think Jagged Edge.
Great marketing, poor logic.
But then I just realized that Nike's (they own Converse so they take precedence) target audience isn't necessarily very smart, so that doesn't apply.
Hardcourt slipnslide
If you've seen Dwayne Wade's last commercial for Converse/Nike, where it shows him falling to the floor and flashing back to all his videos at DePaul, sliding all over the court, you probably were wow-ed at Nike's continuous ability to make sweet commercials. After showing various clips of DWade falling down, then showing him thinking "Aight" and nodding his head in athletic, tough-guy perseverity, they show him getting up in each and every clip.
Then the caption flashes across the screen: "Fall down seven times. Get up eight."
When I first saw this I thought it was so cool, and the commercial is one of the best I've seen in recent memory. But when discussing this with Sohail I realized it made no logical sense.
Fall down seven times and get up eight? Think about it. Chronologically it sounds correct because of the ascending order of numbers. But when you fall down seven times you get up seven times. You don't get up an extra time. You can't get up if you don't get down, as quoted by some artist that I forget, I think Jagged Edge.
Great marketing, poor logic.
But then I just realized that Nike's (they own Converse so they take precedence) target audience isn't necessarily very smart, so that doesn't apply.
Hardcourt slipnslide
posted by KTrain at 3:45 PM
5 Comments:
Arrite . . . check this . . .
You have one cookie. You cut it once. You have two pieces. See how one action results in two biproducts.
If you fall down once, you have to get yourself up again. Hence, there have been two separate occasions where the fallen man has stood upright.
Hence, I understand why Nike says 'fall down 7 times, get up 8 times'. If he falls 7 times, he only re-rises 7 times, but you have to factor in the original state of uprightness.
right but lets break this down
you're up
1 fall, get up
2 fall, get up
3 fall, get up
4 fall, get up
5 fall, get up
6 fall, get up
7 fall, get up
i see what you're saying, but you're not getting up from a fall during your orignal state of uprightness. you're just up.
i just thought id point out that wade went to marquette not depaul
I say briefly: Best! Useful information. Good job guys.
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